Expert view on the importance of big data in market and sales decision making in the medical industr

Decision making of make and sales cannot do without data flow. The value of big data is that it provides all-sided, deep, objective and rational insight generated through cooperation between business sections. The value of the market section is that it finds a direction based on a judgment combining rational analysis and perceptual experience (front-line experience) and formulates the most reasonable market strategy and promotion means. The value of the sales department is that it finds a suitable customer through the insight and has the customer accept a product concept with rational sales skills. Occupation of big data brings a company long-term benefit instead of middle/short-term benefit which comes from sales. 

Expert profile: The Business Insight Director of a foreign pharmaceutical company and a senior strategy insight expert who has profound and systematic theory and rich practical experience in effective utilization of enterprise internal/external data in commercial strategy.